January 19, 2025

The Hindu Press

Voicing for a Better Community

Durian Fever Hits Malaysia Again

By Loshinniy Nair S. Baskaran

Kuala Lumpur, 28th June – Durian season has returned to Malaysia, sparking excitement among fans of the “king of fruits.” This year, a good harvest has resulted in a plentiful supply, bringing joy to both local enthusiasts and international tourists.

Durian is celebrated for its unique flavor and pungent aroma, which some people find overwhelming while others adore. Popular varieties like Musang King and Black Thorn are in high demand, with sellers offering various ways to enjoy the fruit, from traditional consumption to creative recipes.

Social media has played a significant role in boosting durian’s popularity, with people sharing their experiences and opinions. The fruit’s appeal is further enhanced by its status as a cultural icon in Southeast Asia, often featured in festivals and culinary events.

The increased supply has led to lower prices, making durians more accessible to a broader audience. This affordability, combined with the fruit’s widespread appeal, has resulted in a bustling market, with durian stalls popping up in many locations.

Despite its divisive nature, durian continues to captivate people. For some, it’s a beloved delicacy; for others, it’s an acquired taste. This season’s bounty ensures that many will have the chance to indulge in this iconic fruit, whether for the first time or as a long-standing tradition.

As Malaysia celebrates another fruitful durian season, the enthusiasm for this unique fruit shows no signs of waning, reaffirming its status as a beloved, if controversial, part of the nation’s culinary landscape. – AS STATED IN THE STAR

https://www.thestar.com.my/news/nation/2024/06/28/interactive-going-nuts-for-durians-again

Picture Credits: 27 Advisory

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