Fresh Malaysian Durians in China Sell Out in Under 24 Hours

By Subaashinee Kupusamy,

5 OCTOBER: Malaysian durians continue to captivate the Chinese market, with a recent batch of fresh durians selling out in less than 24 hours. The fruits, known for their creamy texture and distinct flavor, were offered through an e-commerce platform and garnered overwhelming demand.

According to Malaysia’s Ministry of Agriculture and Food Security (KPKM), the swift sales reflect the growing appetite for premium Malaysian durians, particularly the famed Musang King variety, among Chinese consumers.

This rapid sell-out underscores the increasing popularity of Malaysian durians in China, where the fruit is often regarded as a luxury item. Malaysian authorities have been working to expand the country’s agricultural exports, with durians serving as one of the key products in this effort.

The successful sales in China highlight Malaysia’s potential to strengthen its position in the global fruit market and capitalize on the durian’s rising fame.The Ministry further noted that Malaysia’s durian exports are expected to continue growing, supported by effective promotion strategies and collaborations with Chinese distributors.

As demand surges, Malaysian farmers are also encouraged to adopt sustainable practices to meet international quality standards and ensure the durability of this growing market.

This latest achievement solidifies Malaysia’s reputation as a leading durian exporter, reaffirming the fruit’s global appeal and economic importance as stated in BULETIN TV3.