Indian 3 Skips Theatrical Release, Set for Direct OTT Debut
Picture credits: ETV BharatBy Kushsmita Dhevi Jaya RamThe much-anticipated film Indian 3, the next chapter in the legendary Indian series, is reportedly bypassing its theatrical release and opting for a direct debut on an OTT platform.
This bold decision comes amidst the rising trend of high-budget films premiering directly on streaming services, reshaping the cinematic landscape in India.Directed by acclaimed filmmaker Shankar, Indian 3 is the follow-up to Indian 2, which itself has generated immense excitement following the success of its prequel, Indian (1996).
The films star Kamal Haasan as the patriotic vigilante Senapathy, a role that has resonated deeply with audiences over the years.The OTT release plan is seen as a strategic move to tap into the ever-growing digital audience.
With platforms like Netflix, Prime Video, and Disney+ Hotstar gaining ground in India, skipping theatrical releases can offer higher accessibility and reach, especially post-pandemic, when viewing habits have shifted significantly towards home entertainment.
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